YouTube and Vimeo have a new competitor
called Wonder PL which provides ad-free exclusive lifestyle oriented
video content. The platform differentiates itself from YouTube by
targeting professional content makers, SME's and brands to use its
platform for an annual fee.
Wonder features full HD video support, a
customizable channel pages, embeddable player and data-driven
programming. The company claims that these features will enable content
creators to target viewers more effectively.
The platform also features royalty-free
music provided by Epidemic Sound. Users can follow certain channels,
favorite items, browse and share videos with friends based on
categories, or use the curated ‘Discovery’ tab. Users can access
‘click-to-purchase’ and ‘click-to-learn-more’ options on the videos to
drive more traffic to their site.
Wonder PL has partnered with The
National Film Board of Canada, Space NK, Universal Music Group, and
Epidemic Sound among others, for featuring content. The video platform
is backed by Universal Music Group, former Apple executive Pascal Cagni,
Qualcomm Ventures, and a personal investment by Vice Media President
Andrew Creighton.
The platform features topics from wellness to entertainment targeting women. It is charging its users $300 per year.
"We want to be the Whole Foods of
video," said Sofia Fenichell, Wonder founder and CEO. "YouTube is
Wal-Mart. "We know everyone is going to produce more video," Fenichell
added.
YouTube
which has over 1 billion unique users per month that watch over 6
billion hours of video. IAC/Interactive Corp's Vimeo charges up to $199
for its comprehensive features including additional storage and video on
demand. Vimeo has over 22 million registered members and reaches 150 million monthly users.
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